President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Negotiation Training

Negotiation Training offers foundational training to professional negotiators, and specialist courses specifically for executive sales negotiations, procurement negotiations, contract negotiations, environmental negotiations, complex law negotiations, and exit planning negotiations. Negotiation is an essential skill that every business must possess in order to compete effectively in today's marketplace. Negotiation Training can be undertaken by individuals wanting to learn the skills necessary to engage in effective negotiations or by businesses wishing to develop their negotiation skills. Negotiation Training can also be undertaken by professionals looking to enhance their professional reputation, or by business owners wishing to increase competitiveness in the marketplace.

There are a wide variety of negotiation training institutes, each with its own focus and method of delivery. Some offer the "instant" training, whilst others offer a customized learning experience tailored to your particular needs. The delivery method is generally either face-to-face, via video conference, or by mail or email. Those seeking face-to-face expertise will normally have already completed their preparatory work at home, such as research, and are better suited to select a face-to-face institute over a web-based institute. For those wishing to learn more about their particular skills, there is a choice of online delivery formats.

A customized negotiation training program will cover the key topics of negotiation, including negotiation strategy, negotiation format, successful negotiation skill set, negotiating environments, applicable laws, relevant stakeholders, time and effort management strategies and applicable techniques. The main focus of these programs is to give you the core knowledge to perform negotiations in real life scenarios, under real time conditions, using a maximum class of strategies. An "instant" program will usually only cover the first four topics, so it is very important to choose an institute that covers all the relevant topics. If you are going to be applying for any contracts in the future, these concepts will be essential. Therefore, it is imperative to select an institute that gives you the maximum number of hours in each of the four core modules.

In addition to the core modules, most reputable negotiation training institutes will have a series of electives to help train their students in a variety of skills. These are normally classroom oriented and allow trainees to apply theoretical knowledge and learn new skills through interactive experience. Some of the topics covered include public speaking skills, business negotiation skills, negotiation strategies, cultural diversity issues and interpersonal skills. A few institutions also have a series of real world case studies where trainees can use real life situations to learn new skills. The most successful negotiation training courses allow their trainees to apply their learned theories in real business scenarios.

The tutor ratio is another highly regarded indicator of a quality negotiation training course. The teacher-to-student ratio is a very important aspect of any online training program. The more teachers versus students, the core curriculum is offered to teach the same subject matter. A good rule of thumb is no more than one teacher for every four students. This ratio can vary, depending on the subject matter taught at the institute, but is usually no more than 10:1.

Online learning has an added benefit in the form of specialization. Many Negotiation Training courses teach a variety of negotiation topics but fail to cover one particular topic that would be best suited for the corporate environment. Corporate environments require a unique set of skills that can't be learned in a traditional classroom setting. Corporate negotiation is a highly profitable industry, which is why most corporate training courses are focused on classroom discussion only. However, there are some Negotiation Specialists who specialize in dealing with corporate negotiations and offer their students a more focused and specific set of skills.

Negotiation is an art, similar to other forms of communication. As a Negotiation Specialist, your goal is to provide your students with the knowledge they need to succeed in negotiations. As you coach your Negotiation students, you should keep these key lessons in mind: First, always start by being clear and precise with your expectations. Second, always show your opponent a united front; be firm without being pushy. Third, use a cool detachment and avoid emotional responses during the process.

Your Negotiation Training should include a full day program that teaches the core Negotiation Skills in a quick and effective manner. The best programs will teach you key negotiation strategies, develop you as a negotiator and help you deliver powerful presentations. You should also get the best value for your money. Many times online learning centers offering these types of programs charge less than traditional Universities that offer classroom sessions.


Now Available Online Brisbane, Sydney, Melbourne, Adelaide. Perth and Canberra

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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